This week I’m joined by my friend and colleague, Elyse Conroy, for a conversation about the value of being imperfect in your marketing and business!
Elyse left a 15+ year career in the beauty industry and has so much to share on the unrealistic expectations of perfectionism we have of ourselves and the reality of what goes on behind the scenes.
She’s sharing her experience on monetizing insecurity, the impossibility of trying to achieve perfection, and creating a foundation of confidence.
In this episode you’ll learn:
- How the patriarchy and perfectionism are running the beauty industry and what that means for you.
- Why being your imperfect self creates safety for your audience to buy.
- What perfectionism really is and 2 ways it might be showing up in your marketing.
- How to create your own inner safety to be imperfect on social media.
- Why a foundation of confidence is so important for running a business.
…and so much more!
More About Elyse:
Elyse aspired to make women feel good about themselves from the outside in with the products she created, but realized when we try to fix ourselves from the outside in, it simply doesn’t work and the results aren’t sustainable. The confidence the products helped consumers create was only to be washed down the sink every night once their mask was removed.
She knew there was a different way to create the feelings we are all looking for and just like that, she left her career in beauty behind and went all in on her dream of launching her company Soul Makeup.
She now teaches high performing women every day the importance of creating confidence from within through 1:1 Coaching, Retreats, Workshops and Motivational Speaking and is on a passionate mission to help thousands of women feel more confident in both life & business.
You can learn more about Elyse on Instagram or her website.
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Get full show notes and more information here.